Abstract:The discussion of whether creative work will be replaced by artificial intelligence should not obscure the really important issue - how digital technology is reshaping creative labor and the additional dilemmas it brings. This study takes the group of creatives as the research object, and based on in-depth interviews and the empirical research of Nvivo12 software, it is found that under the “mediation” of digital technology, the work tasks of creatives have produced different degrees of substitution, complementarity and expansion; the demand for creative skills has begun to gradually differentiate, compared with the de-skilling, re-skilling and de-skilling. Constantization is the main trend of skill change; working relationship is also characterized by the co-existence of connection and disconnection. The demand for creative labor has split from the original “all-round talents” to “all-field talents” and “creative gig labor ”. The relationship between tasks, skills, and relationships is not a one-way influence, but a mutual construction, presenting the characteristics of creative labor mediatization as a whole. More research on the micro level of creative labor needs to be incorporated into the perspective of communication political economy, and the relationship between people and media needs to be reconsidered.