任务、技能、关系:创意劳动的数字化重塑
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山东科技大学 文法学院

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本文系国家社科(23BRK017);山东科技大学优秀教学团队建设计划项目(JKTD20180507)的阶段性成果。


Tasks, skills, relationships: the digital reinvention of creative labor
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School of Literature and Law, Shandong University of Science and Technology

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    摘要:

    创意工作是否会被人工智能取代的讨论,不应遮蔽真正重要的问题——数字技术在如何重塑创意劳动以及带来的更多困境。以创意劳动者作为研究对象,基于深度访谈和Nvivo12软件的经验研究发现,在数字技术的“调节”下,创意劳动者的工作任务产生了不同程度的替代、互补和拓展;创意技能需求开始逐渐分化,相比较于去技能化,再技能化和去恒常化是技能变迁的主要趋势;工作关系也呈现连接与断开连接并存的特征。创意劳动力的需求从原本的“全能型人才”分化为“全域型人才”和“创意灵工”。任务、技能、关系三者之间并非单向影响,而是彼此互构,整体呈现出创意劳动媒介化的特征,需要更多创意劳动微观层面的研究纳入传播政治经济学的视野之中,重新思考人与媒介的关系。

    Abstract:

    The discussion of whether creative work will be replaced by artificial intelligence should not obscure the really important issue - how digital technology is reshaping creative labor and the additional dilemmas it brings. This study takes the group of creatives as the research object, and based on in-depth interviews and the empirical research of Nvivo12 software, it is found that under the “mediation” of digital technology, the work tasks of creatives have produced different degrees of substitution, complementarity and expansion; the demand for creative skills has begun to gradually differentiate, compared with the de-skilling, re-skilling and de-skilling. Constantization is the main trend of skill change; working relationship is also characterized by the co-existence of connection and disconnection. The demand for creative labor has split from the original “all-round talents” to “all-field talents” and “creative gig labor ”. The relationship between tasks, skills, and relationships is not a one-way influence, but a mutual construction, presenting the characteristics of creative labor mediatization as a whole. More research on the micro level of creative labor needs to be incorporated into the perspective of communication political economy, and the relationship between people and media needs to be reconsidered.

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  • 收稿日期:2024-11-01
  • 最后修改日期:2024-11-19
  • 录用日期:2024-11-29
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